Virgin Hotels Dallas
1445 Turtle Creek Blvd, Dallas, Texas 75207
17-story, 268-key, 215,000 SF, hotel, convention, restaurant
Program
Hotel, 215,000 SF
Room, 268-key
Meeting Space, 6,100 SF
Food/Beverage, 3,300 SF
Restaurant, 3,300 SF
Café, 1,000 SF
Parking Garage, 72,000 SF
Space, 188-car
Build
New Construction
Client
Dunhill Partners
Virgin Hotel Group
Service
Architect
Interior Designer
The Dallas Design District is an industrial-chic area known for its fine-art dealerships, design showrooms, and diverse culinary spots. In recent years, generic multifamily developments have threatened the loss of the aesthetic character in the district. Virgin Hotels Dallas asserts its presence as 17-story structure that contains 268 guest chambers, a pool deck, and a 5,000 SF Meeting Space sitting above a 150-space parking garage. It offers a fun, smart, and seductive venue for the appreciation of the arts and culture and the celebration of life.
Located on a challenging 0.9-acre triangular site, the hotel maximized the programmatic efficiency and strategically placed key program areas where they could benefit from views of the downtown Dallas skyline. A façade layer that was composed of consistently sized rhomboid modules with varied transparencies wrapped around the conditioned interior spaces tightly in certain places and loosely in others, creating distinctive outdoor porches where guests could dine and drink at all hours in comfort, always under diffused or filtered lights through the façade panels. The rhombus facade texture is designed to be relatable to the human scale, an important feature of the hotel design where the site is surrounded by pedestrian sidewalks that connect to an extensive trail system. The aluminum lattice is also visible from all public areas and provides a perceptible outer-shell enclosure for the interior spaces; it clads the building from top to bottom, engaging the ground with the lightest touchpoints and blurring the divisions between the podium and the tower. The facade defines a charming pedestrian edge towards the Trinity River that recaptures the creative identity of the district.
By anchoring an important corner, enhancing the pedestrian streetscape, and harnessing the artisanal energy of the Dallas Design District, the hotel has become a major draw for the area and is the trendsetting architectural work that has catalyzed other architecturally elevated developments.
Awards
2022 American Architecture Awards
2021 PaperCity Design Awards Dallas, Hospitality Design
2023 Readers’ Choice Awards: Top 15 Hotels in Texas
2020 Conde Nast Traveler Readers’ Choice Awards, Top 20 Hotels in Texas
2020 ENR TX/LA Best Projects, Award of Merit – Residential/Hospitality
Publications
Texas Architect, March 2022
“Dallas Diamonds,” Ricardo Muñoz
The Architect’s Newspaper, February 2022
“A Double Diamond Course: Dallas’s new Virgin Hotel creates a diamond-esque view in the Design District,” Chris Walton
THE PLAN, October 2022
International Panorama vol. 2
THE PLAN, March 2022
“Virgin Hotel: Energy Meets Monumentalism. The New Virgin Hotel Dallas is a response to a plan to revitalize the city’s Design District”
AIA Dallas Columns Magazine, Summer 2020
“Diamonds in the Design District,” Janet Spees
Metal Architecture, August 2022
“Architectural Disruption: 5G Studio Collaborative aims to disrupt local Dallas architectural scene,” Marcy Marro
gooood, March 2022
“Virgin Hotels Dallas by 5G Studio Collaborative: Diamond-shaped grilles form the shading veil of the building”
IW Detail, September 2022
“Building Constructions, Aluminum Façade, Virgin Hotels Dallas, Texas, USA”
Hospitality Design, December 2019
“Virgin Hotel Lands in Dallas,” Will Speros
The Dallas Morning News, February 2020
“Two new Dallas hotels take a ‘kitchen sink’ approach to art, but is it too much?”
Archinect, January 2023
“Over 150 of the best buildings by American architects honored at the 2022 American Architecture Awards” Niall Patrick Walsh
Global Design News, January 2023
“With its custom, handcrafted aluminum latticework façade, this hotel in Dallas’ Design District by Yen Ong of 5G Studio Collaborative is as environmentally sustainable as it is aesthetically appealing”
D Magazine, February 2022
“Dallas’ Most Baller Restaurant Bathrooms,” Eve Hill-Agnus and Rosin Saez
Trendhunter, September 2020
“Artfully Designed Hotels: The Virgin Hotels Dallas was Completed by 5G Studio Collaborative,” Elena Rahman
Engineering News-Record (ENR) Texas & Louisiana, September 2022
“ENR Texas & Louisiana Best Projects 2020, Residential/Hospitality Award of Merit: Virgin Hotel”
NBC DFW, April 2021
“Top Patio Destination for Spring”
PaperCity, February 2020
“A Local’s Guide to Dallas’ 10 Best Hotels,” Megan Ziots
PaperCity, June 2020
“Take a Tour of the Witty, Irreverent, and Exceptional Interiors of Virgin Hotels Dallas,” Rebecca Sherman
NBC DFW, December 2019
“Dallas’ New Virgin Hotel Debuts Sunday,” Ken Kalthoff
USA Today, August 2022
“Ten Bucket-List Hotels in the Dallas Area Worth Traveling For,” Ilene Jacobs
Dallas Business Journal, January 2020
“Photos: Yes, we did get a tour of the new Virgin Hotel Dallas,” Ryan Salchert
WFAA ABC, February 2020
“First Look at Virgin Hotel Dallas,” Inteview with Bill Hutchinson
Quotes
“Virgin Hotels Dallas has served as a catalyst for the district, as evidenced by the 28-story tower currently under construction across the street…It is encouraging to witness how Virgin Hotels Dallas, with its innovative façade system and ground-level activation at a prominent corner, is contributing to the transformation of this part of Dallas into a vibrant and walkable district.”
Ricardo Muñoz, AIA, wrote on the hotel in “Dallas Diamonds” for Texas Architect Magazine
“This is an interesting building enclosure system that extends to the street level and engages the urban fabric and public spaces.”
Steve Raike, AIA, remarked in awarding 2021 PaperCity Design Awards