After more than 30 years of planning, the City of Dallas voted to build a half-billion dollar, 1,001-guestroom convention center hotel with a bridge that connects to the Dallas Convention Center. 5G Studio Collaborative won the assignment as the Design Architect from a field of industry giants that included Foster+Partners, barely 3 years following the firm’s launch. The design fulfilled the city’s mandates which included the creation of an icon to complement the famous Dallas skyline, a gateway to the city’s priority redevelopment district of South Lamar, a pedestrian attractor to the underutilized area of downtown Dallas, and a hotel to reposition Dallas as a leading destination catering to the burgeoning national convention business.

A defining element of the hotel that is well-known among Dallas-Fort Worth residents and visitors alike is the spectacular array of lights on the facade. The LED lighting consists of more than 2,200 protective tubes which each houses three 3-foot-long LED fixtures. Altogether, there is nearly 4 miles of LED strips on the exterior of the building. The hotel's extensive façade lighting inspired several downtown high-rise owners to follow suit, installing their own façade lighting, to enable a city-wide coordination of an urban lighting story reflecting the contemporaneous sentiment of the citizens, such as during Black Lives Matter and Pray For Ukraine.

Establishing Dallas as a leading city in sustainable developmet policies, at the time of completion, the hotel was the first LEED Gold Hotel in Texas and the largest LEED NC Gold hotel in the US outside of Las Vegas.