The Studio Movie Grill Scottsdale is a full-service, all-digital, 10 screen cinema eatery just outside Phoenix, Arizona. The theater lobby doubles as a bar lounge providing a social setting for patrons before and after their movie experience. The auditoriums are equipped with both SMG's traditional rolling executive chairs along with selective VIP plush leather lounge seats that can be reserved upon ticket purchase. The building design creates a series of transparent layers beginning with the main exterior entry façade and continuing through the building into the public lounge, and ultimately to the theater auditorium corridors. This transparency allows for a glimpse of varying activities at different levels of the customer engagement.