Dallas Cowboys Club

Dallas, Texas

5G Studio Collaborative was the design and interiors architect for the new Dallas Cowboys Club at Dallas Fort Worth International Airport, providing a new and entertaining airport destination for travelers and welcoming fans from around the globe with an exciting new Big D experience of the spirit of the iconic Dallas Cowboys, “America’s Team.” The environment is designed to bring guests into a destination of relaxation and fun, founded on the positive and inspiring energy of the Dallas Cowboys, and for which the NFL team is known and recognized internationally. Featured design elements that combine for the game day immersion include: custom football-shaped lights, a statement steel Star team-emblem in the floor, and the sliding glass façadeall created to bring the stadium-sized atmosphere into a relaxing and refreshing environment at DFW Airport. Jumbo-sized images of many of the iconic Dallas Cowboys alumni players also bring a high-energy homage to showcase the cherished heritage of the team. It was important for the 5G team to integrate brand elements and imagery for fan connection and reminiscence with the legacy of the Dallas Cowboys, evoking spirited conversation  and memories of record-setting plays, games and championships.