Allen City Council OKs $85M hotel/convention center at Watters Creek

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The city of Allen’s tourism industry will get a bump in January 2017, with 290 new guest rooms, a 64,500-square-foot convention center and 1,000-car parking garage.
 
On Tuesday, the Allen City Council approved a partnership with TCH Altera LLC to construct The Convention Center at Watters Creek, a full-service four-star facility with a development bill of $85 million. Set to rival North Texas’ other hotel/meeting spaces such as the Gaylord Texan Resort, Hilton Anatole and Sheraton Dallas Hotel, the project will be built on seven acres at Bethany Drive and North Central Expressway, next to Allen’s Watters Creek apartment and shopping center.
 
“This convention center is truly a unique asset for North Texas,” Allen Mayor Stephen Terrell said in a news release. “The sheer size of the convention space opens the door for significant conferences and propels Allen to a whole new level as a destination city for business and tourism.”

The center is being developed to ease the demand for business and recreation space in the city as Allen undergoes corporate office and retail growth. That demand has also spurred the development of the Watters Creek Office Park, which will encompass 860,000 square feet in five or six buildings constructed next to the convention center.

“With the relocation of corporate tenants such as KONE Elevators, Allen is quickly becoming a Class-A office market,” said Dan Bowman, executive director of Allen Economic Development Corporation. “This convention center and the adjacent Watters Creek mixed-use destination provide amenities that are critical for these corporate tenants.”

According to a study by HVS Global Hospitality Services, the convention center will bring in $3.6 million in revenue annually by its fourth full year of operation.

Developer TCH Altera has worked on other prominent hotels, including the Mandarin Oriental in Las Vegas and The Knickerbocker in New York City’s Times Square. The company said it has already secured financing for the project and will be ready to break ground by the end of the summer.

Architectural design will be provided by 5G Studio Collaborative, which designed Omni Dallas in downtown, and Plano’s Aimbridge Hospitality will manage the hotel.