Virgin Hotels has announced that its newest property will be in Dallas, which means that the good citizens of the Big D can expect to see Richard Branson and his skinny jeans dancing on Hi Line Drive sometime in 2018. The hotel will be located in the city’s trendy Design District and will become the fourth property in the Virgin Hotels portfolio, joining Chicago – which opened in January – and Nashville and New York, which are both currently under construction.
The hotel is expected to have more than 200 rooms (or “chambers,” as they’re called in Virgin-brand parlance), another of its flagship Commons Club restaurants and a rooftop terrace with a pool, gym and spa. Bill Hutchinson, the CEO of Dunhill Partners, which will be developing the property, told the Dallas Morning News:
I could not have found a more perfect hotel for the Design District and everything it offers the City of Dallas than Sir Richard Branson’s Virgin Hotels. It will be the heartbeat of the hottest entertainment district and the biggest jewel in our crown.
Branson’s Virgin America airline has its own gate at Dallas Love Field airport, where it currently has 19 daily flights, including nonstop service to Chicago, New York, Los Angeles, San Francisco and Washington, D.C. Virgin’s recently expanded offerings in Dallas had to be part of the city’s appeal when it came to choosing an expansion market. When the Chicago property opened, Branson said that he liked being able to give Virgin America travelers a “seamless experience” when it came to their hotel choices as well. He told ABC News:
We have thousands and thousands of business travelers who travel on Virgin Airlines around the world and we couldn’t give them a seamless experience. Now we can give them a seamless experience and so when our planes fly into Chicago we can make sure they are pampered and looked after in a sort of Virgin way, in a beautiful hotel and we plan to do the same in quite a few other cities around the world.
Did he mention the seamless experience?
Anyway, now that Dallas has been confirmed and New Orleans is somewhere between a rumor and a confirmation, there is already speculation about which market might be next on Virgin Hotels’ To Do list. After the launch of Virgin Atlantic’s new nonstop service from Detroit to Heathrow, Branson quipped, “Detroit could do with a really good hotel.”
Coincidentally, he knows a guy who could provide that very thing.