New theater set to open next spring
Alamo Drafthouse Cinema will open in the Hub City next year. Lubbock's newest theater is expected to open in the spring.
By R.S. DOUGLAS
Coming soon to a location near you, Alamo Drafthouse Cinema will join Cinemark and Premiere in the Hub City next year.
With the walls up and a roof to follow, Lubbock's newest theater is expected to open in the spring — just in time for the summer blockbusters, according to Neil Billingsley-Michaelsen, president and CEO of the franchise company bringing Alamo to West Texas.
The new theater's unique amenities change up the traditional date night by serving dinner with a movie.
Normally, if driving time, dinner and the movie's length are taken into consideration, going out for dinner and a movie is usually about a 4- to 5-hour ordeal, said Lacy Edmondson, the events and public relations director for Triple Tap Ventures.
The Alamo Drafthouse experience, however, includes a menu complete with traditional theater snacks like popcorn, as well as dinner entrees and desserts. Different from some of the other locations, Lubbock's newest theater will offer a full-service bar with more than two dozen beers on tap.
Talks of the new theater opening in downtown Lubbock's up-and-coming entertainment district were in the works, but Billingsley-Michaelsen said the North Slide Road location was ultimately the best place.
But just because the theater didn't end up in downtown doesn't mean Alamo won't host special events in the area, said Mack Owen, public relations representative for the franchise group.
The "Rolling Roadshow," an Alamo signature, takes movie watching to a new level — or at least a new location.
"It is an outdoor movie theater that can go anywhere at any time in the evening," Edmondson said.
Before the theater opens, it will show two screenings of movies themed around some of the major summer blockbusters coming out around the time Alamo officially opens, she said.
Other than the Rolling Roadshow, Alamo will host events to cater to the interests of the community, including quote-alongs, sing-alongs and even days where new moms can bring their infants to the theater to see a movie early in the day.
The option to bring a young child to the movie is unique, as the company adheres to a strict age policy at all other times.
Kids between the ages of 6 and 17 will be allowed to catch a flick as long as they are accompanied by an adult, a requirement that preserves the movie-going experience and promotes family values, Edmondson said.
"We are very family-friendly, but we do have an age policy," Edmondson said. "It promotes family values because you have to go to the movies with your family."
The new theater is expected to bring a mix of about 100 full-time and part-time jobs to Lubbock, Billingsley-Michaelsen said.
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