Various Locations across U.S.
“The del sol prototype”
5G Studio created an exterior prototype re-design for the iconic La Quinta hospitality brand that will premier to guests in early 2015 in Texas. 5G received the assignment to work with La Quinta on the re-design following a competition among five architectural firms, with a goal of a new and distinctively fresh design being imbued with the brand’s rich corporate tradition. The new direction of the architectural design, entitled Del Sol, was based on an understanding of La Quinta’s history spanning nearly five decades.
With a strong tradition as a family hospitality destination, the design team also carefully considered the new prototype’s appeal to the Millennial market sector, as new customers from this key demographic are the source of current and future business growth for La Quinta. La Quinta’s new Del Sol prototype combines iconic brand elements with elegantly clean geometric lines. Across its nearly 50-year history, La Quinta guests have identified with an iconic tower element. The new towers continue to be a focal point in the new proto-type, with a simple, modern and bold approach. Two towers that anchor the building are clad in warm colors while the façade of the guestrooms is identified by contrasting neutral colors that complement the warm tones and sheen of the towers. Additionally, the highly visible placement of the La Quinta brand name on the building, along with the outreaching rays of the La Quinta sun, makes a compelling, welcoming statement to guests.